Topic

What the heck's a Pixel and the California Consumer Privacy Act (CCPA)
By: Sree Prasad
Date: Aug. 13, 2020, 6 p.m.

Even though it's technically only applicable to residents of California, the California Consumer Privacy Act (CCPA) is a major step in comprehensive data privacy legislation in the US that affects every single person in the US's most populated state. I'll go over what's in the CCPA and why it matters as well as share how my team managed to meet all the requirements for compliance just in time for the new year (when the CCPA went into effect).